Традиционные СМИ по-прежнему важнее блогов
Oct. 5th, 2006 04:05 pmЗрители-читатели в поисках информации о важных событиях, которые важны для их жизней, пользуются в первую очередь традиционными источниками информации, а не базирующиейся в интернете "гражданской журналистикой", сообщает LexisNexis
The findings show that when consumers are faced with major events that significantly affect their lives, such as a pandemic or an ominous hurricane, their trust mostly remains with traditional media, such as professional journalists at mainstream newspapers, magazines, television and radio, versus emerging media sources created by citizen journalists including Internet-only publications, blogs and podcasts.
Half of those surveyed said that they would turn to network television for immediate news information in such situations, while the next most popular source was the radio (42%). Findings show that approximately a third of consumers (37%) would use daily local newspapers or cable news or business networks (33%), and a quarter of those interviewed would rely on Internet sites of print and broadcast media. In contrast, emerging media like Internet user groups, blogs and chat rooms would be used by (6%) surveyed.
Полностью - здесь